Levi’s WellThread

The classic Levi’s we all know created sustainably.

Copywriters: Layla Harrison, Claire Harris

Art Director: Layla Harrison

Strategists: Gianna Porcek, Peyton Westwood

Print

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Experiential

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Digital

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Brand Instagram account

Photo of Olympic Pool posted every time Levi’s saves 660,000 gallons of water.

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Snapchat filter

Turns water into denim.

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Mock Ad Campaign

Unaffiliated with subject.

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